Presenters will share tips and tricks relevant to their particular areas of expertise for roughly 30 minutes each followed by questions and open discussion. This events presenters are:
MIKE FISCHER is a seasoned apparel designer turned creative director and is the founder of WERX Design, which specializes in creating mold-breaking softgoods for brands primarily in the outdoor industry. Handling everything from initial line planning through checking the goods coming off the Vietnamese production lines, Mike guides many brands to aligntheir goals with products that hold unique stories to support the overall brand vision. He cut his teeth with industry-leading mass brands, but now focuses on new and emerging brands.
SARA ROSINSKY’S initial career plan was to be a stand-up comedian, but she decided to focus on her very enjoyable day job in a Boston ad agency, writing copy. Today, she runs a one-woman copywriting shop called Shiny Red Copy and is the author of Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar. With the rise of AI, she’s become The Slop Doctor, helping brands use language that’s more compelling, original, and human than anything an LLM can crank out.
PETER DELTONDO is a product designer turned product founder who spent the last decade leading teams, co-founding Heyo, a design and development agency, and co-founding products, including Eventrise and Keyvo. The list of clients he’s worked with includes Figma, Adobe, Discord, Facebook, Merck, and Toyota. In his free time, he can be found in a river fly fishing or spending time with his family in the great outdoors.